For my Illustration class, we were given 3 descriptions for a logo brand and I was given Andre sea lion, San Francisco and Beer. We had to come up with a logo for this project. My conceptual direction was to have the feel and look of San Francisco by adding Pier 39 which is in Fisherman’s Wharf, one of many popular places that people visit in San Francisco. I wanted to have neutral to tinted colors give the logo and packaging a complete feel throughout the project.
Made with Illustrator, Indesign, Photoshop and After Effect.